Set against the picturesque backdrop of Puglia, the San Marzano PR trip welcomed invited KOLs and media representatives for an exclusive visit to the estate and its headquarters, offering an immersive introduction to the house, its heritage, and winemaking philosophy.

The itinerary spotlighted CALCE White and Rosé, now available in Japan, through curated tastings and thoughtfully designed experiences that showcased the sparkling wines’ elegance and distinctive character.

Beyond the estate, guests explored Puglia’s rich culinary traditions, local culture, and lifestyle, gaining a deeper appreciation of the region and the heritage that shapes San Marzano’s identity.